Kaltura's media analytics features allow you to see deep analytics for media that you publish and share. Data points include numbers of views over time, minutes viewed, completion percentages, drop-off rates, geographic distribution. When your media is published to Blackboard, this playback data will also include analytics by specific users. This data is useful in many ways including assessing your media publishing strategies, course-wide and individual student engagement, as well as assessing your media design approaches, such as video length, or the effects of including quiz questions or hotspots in your videos.